Participator: Master of Ethnography students
Tuesday afternoon, I organized a focus group. My purpose of it was to know the meaning of jewellery in people’s daily life. Explore which element would be most important when people pick out their favourite piece of jewellery. What kind of jewellery styles, materials, colour would be popular and which design would not be acceptable by public?
Material usage, as an important factor of jewellery design brings me thinking of its’ deeper meaning. Relating to my project, I would like to find a suitable material for designing which would be functional in therapy area. It should close to public’s needs and be equipped with decoration function. Further, people build their psychological security by material and aroused memories by touching specific materials. Hence, I engage in people in order to know more relevance from materials and their real life.
1) Do you like wearing jewellery? Why or why not?
2) It is a necklaces exhibition and you are invited to enter. You are free of choosing two works which could take your fancy. Remember they are all for you and you could wear or just keep them. Please write your answers on tickets and hide them.
3) Could you please select a necklace for each other as a present?
Comparing with choice of self and by others. The results were big different. It helped me explore people’s deep personality and improve mutual understanding from the workshop. Further, I found people love nature beauty things which always relate to their personal experience. They do not like over shining jewellery even diamond. They prefer 925 silver and quit 999 which is bright and blinding.
I like the workshop and the way of communication.